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Feature Friday: Remarketing in Professional Edition
What is remarketing, anyway? It’s a term that’s gotten thrown about quite a bit over the last few years, but to make a long story short, remarketing is the idea of targeting communications to people...
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Feature Friday: Conversion Tracking in Professional Edition
Want to know what purchases were made via your website by a specific email address? Maybe you’d like to see what email address booked specific flights using your website. You’re in luck! The conversion...
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Feature Friday: Manage Folders in Professional Edition
It’s the beginning of July. By now, you’ve got your holiday campaigns planned out (we hope!) using personalization, and you’re just waiting to hear if you were the 100th person to download our new...
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Feature Friday: Compare Reports in Professional Edition
One thing that all marketers like to do is compare metrics from different campaigns. With our Professional Edition there’s a simple feature that allows you to do this. Comparing metrics from different...
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Feature Friday: Social-Only Posting in Professional Edition
Today, we’re getting down and dirty with social-only posting in Professional Edition because it’s a simple way to automate and personalize your social media postings to Facebook, Twitter and LinkedIn....
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Feature Friday: Preference Site Creation in Professional Edition
A Preference Site is much more than a way for your subscribers to opt out of receiving your email campaigns. It allows them to manage subscription preferences – in other words, to opt in or out of...
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Feature Friday: Fillin Fields in Professional Edition
Today we’re taking a look at the Fillin Fields feature in Professional Edition because it’s an easy way to add information to your emails, and it’s pretty simple to set up. This feature lets you reuse...
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Feature Friday: Articles in Professional Edition
Have you ever created one piece of content over and over again for multiple email campaigns? Maybe it’s a promotion you’re running or contact information about your company. Recreating this content for...
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Feature Friday: Mobile Emails in Professional Edition
Ding! This almost-magical sound is what many subscribers today hear when an email reaches their inboxes. It’s a tantalizing pull to reach into their pockets or purses to see from whom they’ve received...
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Feature Friday: Media Manager in Professional Edition
A picture is worth a thousand words, and it’s important to make sure yours are working when sending emails from Professional Edition. The Media Manager is the place to go for storing and using your...
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Feature Friday: Relational Database in Professional Edition
It’s nearly here! In a little over a week, we’ll be releasing a modern, intuitive user interface. If you haven’t had a chance to get a sneak peek, go to www.thenewui.com. You’ll notice that although...
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Feature Friday: A/B Testing in Professional Edition
Are your emails campaigns falling short either in open, click or click-through rates? Perhaps you’re at the end of your creative limits, trying every trick in the book to get subscribers to interact...
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Feature Friday: Engagement, Inactive and Passive Subscriber Reports in...
Email list health isn’t just about getting more and more subscribers. It’s about giving the boot to ones who aren’t opening, clicking, or otherwise engaging with your messages. It’s hard to say...
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